Success Publishing Group
Build Your Personal Brand [65 Pages]
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Table Of Content:
Chapter 1: What Is a Personal Brand? 6
Chapter 2: Why You Need to Build a Personal Brand 12
Personal Branding Allows You to Stand Out from the Competition 14
Personal Branding Allows You to Charge a Premium Price 18
Personal Branding Highlights Your Expertise 21
Personal Branding Allows You to Attract Your Ideal Audience 24
Personal Branding Puts You in Charge of the Narrative 27
Personal Branding Increases Your Visibility 30
Personal Branding Shapes What Content You Share 32
Personal Branding Connects You More with Individuals 34
Personal Branding Allows You to Become an Influencer 36
The Power of the Personal Brand 38
Chapter 3: How to Build a Personal Brand 41
Step #1: Determine Who You Really Are 42
Step #2: Determine What You Want to Accomplish 45
Step #3: Identify Your Target Audience 47 Step
#4: Determine Your Unique Value Proposition 50 Step
#5: Start Treating Yourself as a Brand 53 Step
#6: Optimize Your Website 55 Step
#7: Develop Your Content Strategy 60 Step
#8: Constantly Add Value to Your Audience 65
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