Build Your Personal Brand [65 Pages]

Table Of Content:

Chapter 1: What Is a Personal Brand? 6

Chapter 2: Why You Need to Build a Personal Brand 12

Personal Branding Allows You to Stand Out from the Competition 14

Personal Branding Allows You to Charge a Premium Price 18

Personal Branding Highlights Your Expertise 21

Personal Branding Allows You to Attract Your Ideal Audience 24

Personal Branding Puts You in Charge of the Narrative 27

Personal Branding Increases Your Visibility 30

Personal Branding Shapes What Content You Share 32

Personal Branding Connects You More with Individuals 34

Personal Branding Allows You to Become an Influencer 36

The Power of the Personal Brand 38

Chapter 3: How to Build a Personal Brand 41

Step #1: Determine Who You Really Are 42

Step #2: Determine What You Want to Accomplish 45

Step #3: Identify Your Target Audience 47 Step

#4: Determine Your Unique Value Proposition 50 Step

#5: Start Treating Yourself as a Brand 53 Step

#6: Optimize Your Website 55 Step

#7: Develop Your Content Strategy 60 Step

#8: Constantly Add Value to Your Audience 65